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1.
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: McGraw-Hill, 2001
Availability: No items available.

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2.
Career warfare : 10 rules for building your successful brand on the business battlefield by
Edition: Newly rev. & updated [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, 2008
Availability: Items available for loan: ACL (1)Call number: 650.14 DAL.

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