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1.
Building brands & believers : how to connect with consumers using archetypes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: Wiley, 2002
Availability: Items available for loan: ACL (1)Call number: 658.827 WER.

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2.
DigiMarketing : the essential guide to new media & digital marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: John Wiley & Sons (Asia), 2008
Availability: Items available for loan: ACL (1)Call number: 658.8 WER.

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