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1.
Big brands, big trouble : lessons learned the hard way by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: Wiley, 2001
Availability: No items available.

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2.
Differentiate or die : survival in our era of killer competition by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Westland, 2010
Availability: Items available for loan: ACL (1)Call number: 658.8 TRO.

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