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Advertising and the mind of the consumer : what works, what doesn't, and why

By: Material type: TextTextPublication details: Crows Nest, N.S.W: Allen & Unwin, 2010Edition: Revised 3rd international edDescription: xii, 366 p. : ill. ; 23 cmISBN:
  • 9781741755992
Subject(s): DDC classification:
  • 659.1019 SUT
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