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Results of search for 'au:"Shimp, Terence A"'
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Shimp, Terence A
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Advertising
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1.
Advertising, promotion, and other aspects of integrated marketing communications
by
Shimp, Terence A
Edition:
8th ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Mason, OH:
South-Western Cengage Learning,
2010
Availability:
No items available.
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2.
Advertising and promotion : an IMC approach
by
Shimp, Terence A
Edition:
Indian ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Mason, OH:
South-Western / Cengage Learning,
2007
Availability:
No items available.
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Text; Format:
print
; Literary form:
Not fiction