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1.
Building buzz to beat the big boys : word-of-mouth marketing for small businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn: Praeger Publishers, 2008
Availability: Items available for loan: ACL (1)Call number: 658.872 OLE.

2.
Controversies in contemporary advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, CA: SAGE Publications, 2004
Availability: Items available for loan: ACL (1)Call number: 659.1 SHE.

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