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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J: Wiley, 2005Description: xvi, 216 p. : ill. ; 23 cmISBN:
  • 9780470012925
Subject(s): DDC classification:
  • 659.14209421 ING
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