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Brand storming : managing brands in the era of complexity

By: Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2009Description: x, 223 p. ; 25 cmISBN:
  • 9780230222434
Subject(s): DDC classification:
  • 658.827 FIO
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