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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative

Contributor(s): Material type: TextTextPublication details: Wiesbaden: Springer Fachmedien Wiesbaden, 2016Edition: 1st edDescription: xii, 406 p. : illISBN:
  • 9783658105570
Subject(s): DDC classification:
  • 659.1 VER
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