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Brand asset management : driving profitable growth through your brands

By: Material type: TextTextPublication details: San Francisco: Jossey-Bass, 2002Edition: 1st [i.e. 2nd] edDescription: xvi, 265 p. : ill. ; 23 cmISBN:
  • 9780787963941
Subject(s): DDC classification:
  • 658.827 DAV
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