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Basic marketing : a marketing strategy planning approach

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw-Hill Irwin, 2009Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:
  • 9780073381053
Subject(s): DDC classification:
  • 658.8 PER
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