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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison

By: Material type: TextTextPublication details: Hoboken, NJ: John Wiley & Sons, 2009Edition: 2nd edDescription: xiv, 251 p. ; 23 cmISBN:
  • 9780470496350
Subject(s): DDC classification:
  • 658.4012 CAL
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