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1.
Customer equity : building and managing relationships as valuable assets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 2001
Availability: Items available for loan: ACL (1)Call number: 658.812 BLA.

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2.
Database marketing: analyzing and managing customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Springer (India) PVT Ltd, 2010
Availability: Items available for loan: ACL (1)Call number: 658.872 BLA.

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