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Brand medicine : the role of branding in the pharmaceutical industry

Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York: Palgrave, 2001Description: xxvi, 308 p. : ill. (some col.) ; 24 cmISBN:
  • 9780333930984
Subject(s): DDC classification:
  • 381.4561510973 BLA
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