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Brands and brand management : contemporary research perspectives

Contributor(s): Material type: TextTextPublication details: New York: Routledge, 2010Description: xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 9781841697598
Subject(s): DDC classification:
  • 658.827 LOK
Item type:
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