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	1.		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Free Press, 2004 Availability: No items available. Add to cart (remove)
	2.		Brand leadership by Aaker, David A Joachimsthaler, Erich Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Pocket, 2009 Availability: No items available. Add to cart (remove)
	3.		Brand equity & advertising : advertising's role in building strong brands by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Psychology Press, 2009 Availability: No items available. Add to cart (remove)
	4.		Building strong brands by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Pocket Books, 1996 Availability: Items available for loan: ACL (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	5.		Consumerism : search for the consumer interest by Aaker, David A Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; London: Collier Macmillian Publishers, Free Press, 1982 Availability: Items available for loan: ACL (1)Call number: 381.30973 AAK. Place hold Add to cart (remove)
	6.		Developing business strategies by Aaker, David A Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ: J. Wiley, 2001 Availability: Items available for loan: ACL (1)Call number: 658.4012 AAK. Place hold Add to cart (remove)
	7.		Advertising management by Batra, Rajeev Aaker, David A Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, 2009 Availability: Items available for loan: ACL (1)Call number: 659 BAT. Place hold Add to cart (remove)

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