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121.
Contemporary issues in marketing and consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston: Butterworth-Heinemann, 2009
Availability: Items available for loan: ACL (1)Call number: 658.802 PAR.

122.
Contemporary direct & interactive marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J: Prentice Hall, 2010
Availability: Items available for loan: ACL (1)Call number: 658.872 SPI.

123.
Conversational capital : how to create stuff people love to talk about by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J: FT Press, 2009
Availability: Items available for loan: ACL (1)Call number: 658.827 CES.

124.
Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ: Financial Times Prentice Hall, 2002
Availability: Items available for loan: ACL (1)Call number: 658.8 WIN.

125.
Convergence marketing : combining brand and direct for unprecedented profits by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: Wiley, 2009
Availability: Items available for loan: ACL (1)Call number: 658.8 ROS.

126.
Corporate reputations, branding, and managing : a strategic approach to HR by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, 2006
Availability: Items available for loan: ACL (1)Call number: 658.3 MAR.

127.
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: ACL (1)Call number: 658.827 EVE.

128.
Counterintuitive marketing : achieve great results using uncommon sense by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Free Press, 2000
Availability: Items available for loan: ACL (1)Call number: 658.8 CLA.

129.
Creating passion brands : getting to the heart of branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2005
Availability: Items available for loan: ACL (1)Call number: 658.8343 EDW.

130.
Creating passion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2010
Availability: Items available for loan: ACL (1)Call number: 658.8343 EDW.

131.
Creating market insight : how firms create value from market understanding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: John Wiley & Sons, 2008
Availability: Items available for loan: ACL (1)Call number: 658.802 SMI.

132.
Creating demand : generate cool, custom marketing ideas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, NY: Prometheus Books, 2009
Availability: Items available for loan: ACL (1)Call number: 658.8 TAB.

133.
Creating customer value through strategic marketing planning : a management approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Deventer, The Netherlands ; Boston, MA: Kluwer Academic Publishers, 2001
Availability: Items available for loan: ACL (1)Call number: 658.802 NIJ.

134.
Creating breakthrough products : innovation from product planning to program approval by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J: Prentice Hall PTR, 2002
Availability: Items available for loan: ACL (1)Call number: 658.5038 CAG.

135.
Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: Dearborn Trade Publishing, 2002
Availability: Items available for loan: ACL (1)Call number: 658.8 CHA.

136.
Creativity in product innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge: Cambridge University Press, 2002
Availability: No items available.

137.
Critical marketing : defining the field by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, 2007
Availability: Items available for loan: ACL (1)Call number: 658.8001 SAR.

138.
Crossing the chasm : marketing and selling disruptive products to mainstream customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Collins Business Essentials, 2006
Availability: Items available for loan: ACL (1)Call number: 658.8 MOO.

139.
Cult of analytics : driving online marketing strategies using web analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, 2009
Availability: Items available for loan: ACL (1)Call number: 658.872 JAC.

140.
Cult of analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Rouledge Taylor & Francis Group, 2016
Availability: Items available for loan: ACL (1)Call number: 658.872 JAC.

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