TY  - BOOK
AU  - Butler, Thomas W
AU  - Bacon, Frank R
TI  - Achieving planned innovation : a proven system for creating successful new products and services
SN  - 9781416573210
U1  - 658.575 BAC 
PY  - 1998///
CY  - New York
PB  - Free Press
KW  - Marketing research
ER  -