Butler, Thomas W <br/><br/>
Achieving planned innovation : a proven system for creating successful new products and services 

 - [3rd ed.] 
 - New York:  Free Press,  1998 
 - xvi, 160 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9781416573210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.575 BAC