TY  - BOOK
AU  - Vinjamuri, David
TI  - Accidental branding : how ordinary people build extraordinary brands
SN  - 9780470165065
U1  - 658.827 VIN 
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc
KW  - Branding (Marketing) - United States - Case studies
ER  -