Vinjamuri, David <br/><br/>
Accidental branding : how ordinary people build extraordinary brands 

 - Hoboken, NJ:  John Wiley & Sons, Inc,  2008 
 - xii, 212 p. ; 24 cm 
<br/><br/><label>ISBN: </label>9780470165065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) - United States - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.827 VIN