TY  - BOOK
AU  - Blythe, Jim
TI  - A very short, fairly interesting and reasonably cheap book about studying marketing
SN  - 9781412930888
U1  - 658.8 BLY 
PY  - 2006///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Marketing
ER  -