Blythe, Jim <br/><br/>
A very short, fairly interesting and reasonably cheap book about studying marketing 

 - Thousand Oaks, CA:  SAGE Publications,  2006 
 - 146 p. ; 20 cm 
<br/><br/><label>ISBN: </label>9781412930888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BLY