TY  - BOOK
AU  - Chanda, Pradip
TI  - A requiem for a brand : targeting the new-age consumer
SN  - 9788174367921
U1  - 658.83430954 CHA 
PY  - 2010///
CY  - New Delhi
PB  - Lotus Collection, Roli Books
KW  - Brand loyalty - Case studies
ER  -