Chanda, Pradip <br/><br/>
A requiem for a brand : targeting the new-age consumer 

 - New Delhi:  Lotus Collection, Roli Books,  2010 
 - xii, 138 p. ; 23 cm 
<br/><br/><label>ISBN: </label>9788174367921 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83430954 CHA