A reader in marketing communications 

 - London ; New York:  Routledge,  2005 
 - xviii, 273 p. : ill. ; 26 cm 
<br/><br/><label>ISBN: </label>9780415356480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.802 KIT