TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H
TI  - A preface to marketing management
SN  - 9780071221115
U1  - 658.87 PET 
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing - Management
ER  -