Peter, J. Paul <br/><br/>
A preface to marketing management 

 - Twelfth ed 
 - Boston:  McGraw-Hill/Irwin,  2011 
 - xiv, 258 p. : ill. ; 26 cm 
<br/><br/><label>ISBN: </label>9780071221115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.87 PET