TY  - BOOK
AU  - Bedbury, Scott
AU  - Fenichell, Stephen
TI  - A new brand world : 8 principles for achieving brand leadership in the 21st century
SN  - 9780142001905
U1  - 658.827 BED 
PY  - 2003///
CY  - New York
PB  - Penguin Books
KW  - Brand name products
ER  -