TY  - BOOK
AU  - Baskin, Merry
TI  - A master class in brand planning : the timeless works of Stephen king
SN  - 9780470517918
U1  - 658.827 KIN 
PY  - 2007///
CY  - Hoboken, N.J
PB  - John Wiley & Sons
KW  - Advertising - Management
ER  -