A master class in brand planning : the timeless works of Stephen king 

 - Hoboken, N.J:  John Wiley & Sons,  2007 
 - xliii, 351 p. : ill. ; 26 cm 
<br/><br/><label>ISBN: </label>9780470517918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KIN