Goldenberg, Jacob <br/><br/>
Creativity in product innovation 

 - Cambridge:  Cambridge University Press,  2002 
 - xiii, 224 p. : ill. ; 26 cm 
<br/><br/><label>ISBN: </label>9780521002493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.57 GOL