Kotler, Philip <br/><br/>
A framework for marketing management : integrated with PharmaSim 

 - 3rd ed 
 - Noida:  Pearson,  2007 
 - 382 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>9788131716717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT