Kotler, Philip <br/><br/>
A framework for marketing management 

 - 3rd ed 
 - Upper Saddle River, NJ:  Prentice Hall,  2007 
 - xxii, 360 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9780131452589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT