TY  - BOOK
AU  - Vitale, Robert P
AU  - Giglierano, Joseph J
TI  - Business-to-business marketing : analysis and practice
SN  - 9780136058281
U1  - HF5415.1263 .V582 2011 658.8/04 
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Industrial marketing
ER  -