Bringing technology to market : trends, cases, solutions 

 - Weinheim:  Wiley-Vch Verlag,  2007 
 - 235 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>9783527502707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PLO