Brands with a conscience : how to build a successful and responsible brand 

 - 1st ed 
 - London:  Kogan Page,  2016 
 - xiii, 224 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780749475444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing), Social responsibility of business
<br/><br/><label>Dewey Class. No.: </label>658.408 HOR