Brands and branding 

 - Princeton, NJ:  Bloomberg Press,  2009 
 - xv, 256 p. : ill. (some col.) ; 22 cm 
<br/><br/><label>ISBN: </label>9781861976642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 CLI