Brands and brand management : critical perspectives on business and management 

 - London ; New York:  Routledge,  2009 
 - 4 v. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780415433242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 ELL