Brands and brand management : contemporary research perspectives 

 - New York:  Routledge,  2010 
 - xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm. 
<br/><br/><label>ISBN: </label>9781841697598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 LOK