McDowell, Walter <br/><br/>
Branding TV: principles & practices 

 - Amsterdam:  Elsevier/Focal Press,  2005 
 - x, 158 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780240807539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty
<br/><br/><label>Dewey Class. No.: </label>384.551 MCD