TY - BOOK AU - Baskin, Jonathan Salem TI - Branding only works on cattle : the new way to get known (and drive your competitors crazy) SN - 9780470742570 U1 - 658.827 BAS PY - 2009/// CY - Hoboken, NJ PB - John Wiley and Sons, Wiley KW - Branding (Marketing) ER -