Baskin, Jonathan Salem <br/><br/>
Branding only works on cattle : the new way to get known (and drive your competitors crazy) 

 - 1st ed 
 - Hoboken, NJ:  John Wiley and Sons, Wiley,  2009 
 - viii, 261 p. ; 24 cm 
<br/><br/><label>ISBN: </label>9780470742570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 BAS