TY  - BOOK
AU  - Bashe, Gil
TI  - Branding health services : defining yourself in the marketplace
SN  - 9780834211759
U1  - 3610688 BAS 
PY  - 2000///
CY  - Gaithersburg, MD
PB  - Aspen Publishers
KW  - Branding (Marketing)
ER  -