Branding health services : defining yourself in the marketplace 

 - Gaithersburg, MD:  Aspen Publishers,  2000 
 - xiv, 250 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>9780834211759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>3610688 BAS