TY  - BOOK
AU  - Ind, Nicholas
AU  - Bjerke, Rune
TI  - Branding governance : a participatory approach to the brand building process
SN  - 9780470030752
U1  - 658.827 IND 
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Branding (Marketing)
ER  -