Ind, Nicholas <br/><br/>
Branding governance : a participatory approach to the brand building process 

 - Hoboken, NJ:  John Wiley & Sons,  2007 
 - xii, 276 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780470030752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 IND