Debashis, Pati <br/><br/>
Branding concepts : concepts and process 

 - Chennai:  Macmillan,  2009 
 - xi, 212 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780333937150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 DEB