Branding @ the digital age 

 - New York:  Palgrave,  2001 
 - xii, p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780333947692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 MEY