Randall, Geoffrey <br/><br/>
Branding : a practical guide to planning your strategy 

 - 2nd ed 
 - London ; Sterling, VA:  Kogan Page,  2004 
 - vii, 184 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>9788175542006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 RAN